LXIX — a champagne bottle held to a model's lips, wordmark belowLXIX is a luxury champagne brand where aristocracy collides with the attitude of rebellion. Rooted in art, rebellion, and provocative storytelling, the brand transforms traditional luxury into something bolder, more cultural, and unapologetically disruptive.A glimpse of the moodboard for this project — ten reference photographsThe soul of LXIX begins with restraint: an elegant logo, refined iconography, and a visual identity rooted in timeless luxury. The rebellion enters through the physical world of the brand — sculptural bottle shapes, bold provocative packaging, and marketing that breaks away from the conventions of traditional champagne.Brand Visuals — campaign portrait in a patent trench coat with a DobermanLXIX wordmark on black and on whiteLXIX symbol mark on white and on blackTwo stacked copies of the LXIX brandbook, standards and style guidelinesThe LXIX icon acts as the driving visual element across the brand's merchandise, extending the identity beyond the bottle and into a recognizable cultural symbol.LXIX cufflink detail beside a wristwatchClose-up portrait wearing LXIX sunglasses, water droplets on skin
Hands in rings and chains gripping an LXIX bag, the symbol engraved in metal
Close-up of lips holding the LXIX symbol in polished metal
LXIX wordmark lit on a night bus-stop billboard as a car passesThe BottleTwo LXIX bottle packaging concepts side by sideThree studio shots of the LXIX bottle — framed, boxed, and among rocks. The vessel becomes the statement. Through exaggerated form, symbolism, and material experimentation, LXIX turns traditional champagne packaging into contemporary art objects.An LXIX invitation card reading 'You've been noticed', staged on marbleThe LXIX wordmark etched in condensation on glassFrom concept to execution — this project is a creation of Kristijan Stevkovski. LXIX symbol and wordmark.

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